GADULABS — Product initiative

Early development — not yet complete

Rethinkingcredit-card campaigns.

KampanyamBenim is a GADULABS initiative in early development. Work has only just begun on making credit-card campaigns easier to understand and compare. It is not a finished product.

Structured offer — conceptKB
ProgramCard campaign
CategoryWhere it applies
ValidityWhen it ends

Many programs — one structured view

The problem

The problem is not a lack of campaigns.

Card programs run constant offers — but they arrive scattered across apps, inboxes and SMS messages, in different formats, with different conditions. KampanyamBenim explores a structured approach to this problem. The workflow below describes the intended direction, not available features.

How it works

The intended approach.

01

Gather

Credit-card campaigns and offers live scattered across bank apps, emails and messages.

02

Structure

The aim is to bring campaign information into a consistent format.

03

Surface

The proposed experience would help people browse and compare offers.

04

Use

The goal is to help people understand the benefits of cards they already use.

GADULABS

Help shape the idea.

KampanyamBenim is at an early stage. Share how you currently follow card campaigns and what makes that difficult. No launch date has been announced.